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Bumble

I concocted this campaign to emphasize what differentiates Bumble from its competitors in the dating game: empowerment. Bumble attracts what I dubbed “boss babes,” individuals empowered, confident, secure, and looking for an equal to form a take-on-the-world partnership.

Core Creative

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360
The Bumble Bee Empowered Campaign is designed to take some of the stress out of meeting app clients’ mutual swipe-rights.

Locations that are enrolled in the Bee Empowered program will be featured on Bumble and will boast staff trained to recognize and assist distressed Boss Babes. The information below will be available both in the female restrooms of the facility and on the app (for single-sex dating and for situations where only water closets/gender neutral bathrooms are available).

Initial selection of Bee Empowered-approved venues will be targeted to major media markets and those top and emerging markets specific to Bumble, via app-collected data isolating areas that are hotspots, cross-referenced with Yelp popular “date restaurants/venues.” After approaching and onboarding those venues, potential venue expansion can occur on the Bumble landing page via self-nomination.

Additional promotion through a series of Thrillist Sponsored articles would also make sense for the brand.

 
 
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Social
A few renditions of messaging for Facebook and Instagram

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Vertical Banners and Scrolling GIFs

 
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