The Byline Bank campaign evolved from the idea that, not so long ago, your bank was an integral part of your community, and a crucial member of your team. This vintage-inspired campaign was crafted to bring warm, fuzzy, small-town feelings and throwback vibes to banking.
Core Creative
Additional Marketing Concepts
Line By Line Financial Literacy Program
Line-By-Line Financial Literacy is a series of partnered lectures for clients at a variety of ages and life stages.
An initial introductory program will be presented to local high school students in a once-a-week, one quarter class on the basics of financial literacy, including the basics of establishing and maintaining accounts, a good credit rating, and best practices to remain financially solvent.
Later lecture series will be offered to local job seeker groups and small business associations, focusing on what each group most needs in terms of financial education.
GOALS: To capture leads and present opportunities to pitch the bank’s services to potential clients while providing them with a level of familiarity designed to foster lifelong loyalty.
With You Bite By Bite
With You Bite By Bite is a partnership between local branches of Byline Bank and their small-business-client confectioneries, bakeries, and other purveyors of sweets.
Instead of mass-produced lollipops, Byline offers all its clients a truly special treat, while simultaneously providing exposure for some of its clients…because big banking is for suckers.
GOALS: To simultaneously create a special, local experience for clients and exposure for small business clients to drive retention and conversion rates.
Noteworthy Practices
Noteworthy Practices is a program designed to bring back a personal touch to personal banking.
Each Byline Bank branch will send out cards, with hand-written notes inside, recognizing clients’ birthdays, and for big life events like weddings, new babies and house-buying.
Those life events will be discovered through twice a year phone calls from the client’s assigned banker to check on clients.
GOALS: Cultivate higher client retention rate and create regular opportunities to expand a client’s portfolio of bank-offered services.
Banking On (Insert Town Name)
The Banking On (Insert Town Name) program will allow each bank branch a budget allocated to them expressly to support local charities.
The branch will give back two-fold, by purchasing one unit per child who asks, of Girl Scout Cookies, popcorn, wrapping paper, magazine subscriptions, etc.
Those items will then be donated by Byline to food banks, Toys for Tots, senior living homes, and shelters, both helping local charities and empowering children by supporting their fundraising endeavors and encouraging them to build necessary life skills.
GOALS: Designed to increase retention and client-conversion rates and create more organic public relations coverage by social and local media, this program could accomplish quite a lot on a small budget.