Serving Up Delicious Copy
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Moleskine

A Moleskine journal is timeless. It’s also technology-proof, relying on nothing but a working writing utensil and the writer’s fingers. This campaign was centered around the idea of unbinding creative expression to allow it to flower wherever it blooms.

Core Creative

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Social Contest
In the interest of eliminating technological boundaries, Moleskine sponsors a contest to send 10 writers to various, beautiful, remote places, places wi-fi cannot reach, on experience-rich trips of adventure, beauty, exploration, and reflection.

Each writer is given a Moleskine journal to fill and selections from their adventures, along with photos, will be featured on moleskine.com.

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Community Engagement
Endeavoring to eliminate societal boundaries, Moleskine disseminates journals throughout the world, filled with prompts for discoverers to answer.

When participants finish an entry, the journals will direct them to transport the Moleskine to another location for someone else to discover.

The anonymity of the format is designed to eliminate societal boundaries and invite candor from participants.

When a journal is full, directions on how to get it back to Moleskine will be provided and, as journals trickle back in, their progress and some of the more engaging entries will be featured on the Moleskine website.

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